Christmas Sale Still Going On!!

The Christmas sale is still going on! Just type in "gift" as a coupon code on amycornwell.com and you'll get 20% off of beaded items! This offer excludes custom stamped items, but you can get a great deal on beaded goods. All items are ready to ship and one of a kind!

Too many choices??

I found a great seller of stamped jewelry on Etsy last week. She had over 30 sales yesterday and only has about 25 items for sale. She has a few different styles and two fonts. Necklaces only come with an 18" ball chain (no choice to change). My question up for discussion is: do I have too many options that it turns people away because they're overwhelmed? I have many different shapes, styles, 5 fonts (4 block in different sizes and one girly font), 4 different chains, etc. Is this overwhelming for customers or is it good to have options?

On another note that is with the same topic, how can I make my etsy shop easier to understand and easier to shop?